BuyYourCar continues to innovate with newcarleads.co.uk

The innovative car sales website, BuyYourCar.co.uk has introduced a unique service that enables dealers to purchase new car leads via a ‘pay-as-you-go’ online system.

The system, at www.newcarleads.co.uk, gives dealers access to a real-time system where they can view leads as they arrive and allows them to select the individual leads they want and leave ones that aren’t of interest to them. Dealers can choose to buy the leads on an exclusive basis, or on a shared basis at a discounted price.

For dealers large and small

The system was the brainchild of BuyYourCar’s Managing Director, Dave Long.

“We wanted to create a system that suited dealers large and small. Those only interested in a single manufacturer within a specific geographical region can select the leads they want to purchase and there’s no obligation for them to buy more than they need.

The larger dealerships and dealer groups with a nationwide coverage are also catered for by the system, allowing them to see leads across the UK for the makes and models of interest.”

A system that is flexible, so you don’t have to be!

To get the system right, BuyYourCar spoke to dealers, both large and small, and asked how they’d want the system to work. For the system to be successful it was important to make sure the needs of both the customers looking for their new car, and also those of the dealers, were catered for.

Louise Dunne, Group Marketing Executive at Perrys was one of those involved from the start.

“We’re not interested in a system that forces us to take a whole batch of leads, regardless of age, make/model, location, and so on. The beauty of the newcarleads.co.uk system is that we dictate what we buy, what our spend is going to be for any week or month. The system is flexible so that we don’t have to be!”

As an organisation that prides itself on its ability to be ahead of the game as far as Internet marketing is concerned, Perrys was keen to be involved as the newcarleads.co.uk system was being developed.

Quality Leads

New car buyers who send in a quote request form via the BuyYourCar.co.uk website have voluntarily provided personal information in order to find the best deal for their new car. The quality of the leads is ensured as anyone wishing to request a new car quote has to make that step from being an anonymous visitor on the site to revealing their contact details (phone number, email address, postal address), as well as when they intend to buy their next car, how they plan to pay for it, and also details of any part exchange they might have.

Linda Sutton of Green Light Vehicles is another user of the system:

“Not only is the system easy to use and very inexpensive, it actually works! We are currently enjoying a very impressive conversion rate. The cost of acquiring a customer via the newcarleads.co.uk is very cost effective, and it also allows us to target the leads we want to buy, and as we focus on the buyers looking for finance, PCP or lease deals – they’re the leads we purchase. It certainly complements our existing sales and marketing channels.”

Winning back business

Scott Stenning of Arbury uses the system to win back local business that could be lost as more and more car buyers look to the internet for their new car:

“As an increasing number of people use the web when looking to buy a new car local dealerships have to make sure that they recognise the threats and opportunities. Using the newcarleads.co.uk system we can buy leads and win business from local people who might have gone further a field in their search. The cost of a lead is a small price to pay to hold on to these customers, especially as the conversion rate is so high.”

Expanding the market

BuyYourCar is currently in talks with a number of large sites within the car industry to create additional leads via their sites. These will be fed into the newcarleads.co.uk system providing the dealers using the system with an even wider range of leads to choose from. The partner sites will receive a percentage from each lead sold.

For more information contact Dave Long on 0845 6448220.