‘Purrmuda Triangle' not the only area suffering from missing cats

Following news of the missing cat epidemic in just six streets nicknamed the ‘Purrmuda Triangle' in Woolaston in the West Midlands, Sainsbury's Finance is reminding pet owners that the problem is not just limited to this area.

Research from Sainsbury's Finance reveals that over 1 million UK residents believe that they have had a pet cat or dog stolen over the past five years. Unfortunately, the research also indicates that if you lose your animal, the chances of you being reunited are slim, as some 61% of people who have suffered from a pet cat or dog going missing never saw them again.

Neal Devine, Sainsbury's Pet Insurance Manager, said: "It is clear that the problem is rife in Woolaston, we hope someone will soon step forward with some information that will help the police get to the bottom of what is happening to these animals. Our research shows that cats are almost seven times more likely to go missing than dogs but it's very difficult to know for sure if a missing cat has been stolen, lost or suffered an accident. The scale of the problem is also underestimated because it's not always reported to the police - only 12% of people who have lost their pet over the past five years actually notified them.

"Many victims of lost or stolen cats and dogs may find that their pet insurance policy will offer little or no support towards the recovery of their pets. Around a quarter of all pet insurance policies offer no reward for their return and will not provide financial assistance to owners who want to try and find their missing pet by placing advertisements. We think this should be covered as standard."

Sainsbury's Finance believes that there are three main reasons why pets are being stolen:
Resale price: Some pets are stolen because of their value. Bengal cats for example, are becoming increasingly popular with cat owners but they are very expensive to buy. Costs can vary from between £500 to thousands of pounds. Thieves stand to make a lot of money by stealing pedigree animals and selling them on.

Breeding: Pedigree animals can be stolen for breeding purposes. Puppies and kittens from certain breeds are sold for hundreds or thousands of pounds each.

Ransom: Some pets are stolen and then offered back to their owners for a ransom. In these cases criminals often demand thousands of pounds for the safe return of a pet.

Sainsbury's Pet Insurance provides up to £1,000 towards the advertising costs for a lost dog or cat and up to £750 compensation if the pet is lost or stolen and not returned. Through a partnership with Missing Pets Bureau the bank also offers pet owners FREE pet ID tags that link to microchips and DNA identification.

In an attempt to secure the safe return of their pet, 71% of people who had their cat or dog go missing over the past five years, turned to their neighbours for help, 44% put up posters in their neighbourhood and 13% placed an advertisement in the local paper. Two in five (40%) informed the RSPCA or equivalent local dog or cat home of their lost pet, whilst only 12% contacted the police.

Sainsbury's Finance offers the following tips on how to reduce the chances of your pet going missing or worse, being stolen:

Ensure that your pet wears a collar and pet identification tag
Have your pet micro-chipped. This takes seconds and is virtually painless. Consult your local vet for details
Keep garden boundaries as secure as possible to prevent your dog from escaping and also to deter thieves from entering
Always supervise your dog, whether it is in your own garden or in a public area
Try to avoid tying your dog up outside a shop or leaving it unattended
If you use a dog walker, make sure that they are reputable
Vary your routes when walking your dog

Pet ID tags provided by Missing Pets Bureau and Sainsbury's link to microchips and DNA identification. They give 24-hour 'Petback Protect' support, 365-days-a-year, to get lost and stolen pets back to their owners fast. The tags are secure because they display a freephone number for people to call if they find a missing pet, and a serial number that links to the owner's personal details on Missing Pets Bureau's database. This is important as without the owner's personal details, their identity is protected and a criminal cannot hold their pet to ransom.

Good quality pet insurance does not need to be expensive, good cover at a competitive price can be found by shopping around. Sainsbury's Pet Insurance offering up to £7,500 per condition for vet fees is also designed to offer some of the widest range of benefits available at a competitive price. For further information, visit sainsburys.co.uk