ASDA aims high with pet Insurance re-launch

ASDA Financial Services is targeting a top three position in the pet insurance market with the launch of a new suite of products. Whilst Asda is one of the top providers of pet-related products within the marketplace, the improved product illustrates Asda's appetite for transferring this strength through to Financial Services through cross-sales.

The re-launch will see three new products, Value, Standard and Superior, all of which feature enhanced cover for death through injury and illness, cover abroad included as standard, and a bereavement counseling service for pet owners.

Gideon Ingham, Head of Insurance and Savings for ASDA, says: "Pet insurance is close to our hearts as it was the first product that ASDA Financial Services launched. In a marketplace where it can be difficult to find the right policy, we were keen to ensure we got it right which we believe we have. We are confident that consumers will respond positively to the pricing and benefits available, and a top three position is very achievable."

"Many pet owners already see ASDA as the place to go thanks to our famous pet weeks and great value of food, toys and pet accessories. Now they can be sure that they will find the same value, quality and service in our insurance products.

Features include

Premiums are as little as £4.65 per month,
Owners of two or more pets will receive a 10% discount.
Superior cover will provide up to £6,000 worth of vet's fees, comparable to any product on the market.
No extra cost for paying monthly
Caring bereavement counseling service offered on all three products
No costly add-ons - the new products will be all-inclusive

ASDA Financial Services recently appointed Thornside, the Pet Insurance Division of BDML, part of Capita Group, to provide and administer ASDA's pet insurance programme.