JATO offers new incentive solution

JATO Dynamics, the world’s leading provider of automotive data and intelligence, has further enhanced its solution portfolio with the introduction of its new JATO Incentives data into the European ‘Big 5’ markets (UK, Germany, France, Italy and Spain).

“There is a lack of quantified assessment for incentive spend levels and their sales effectiveness”, says Nasir Shah, Global Business Development Director at JATO, “The JATO Incentives solution meets this essential need by providing customers with a comprehensive view of the tactical support activities in the market, to enable programmes and counter measures to be developed and implemented.

“Variable marketing expenditure is the critical element in controlling sales and marketing costs and amongst other things, our sophisticated product will enable customers to compare the incentive customer value for its vehicles against the competition.”

The JATO Incentives solution is available through multiple delivery mechanisms, including integration with JATO’s Value Analysis functionality to support pricing, which empowers the industry to make truly informed business critical decisions. The JATO Incentive solution allows JATO’s customers to maximise their incentive spend effectiveness and stay at the competitive edge of the rapidly changing automotive market.

The JATO Incentives solution includes both customer incentives and dealer incentives to give JATO’s customers a complete overview of the incentive environment. All major brands are researched and the product will be offered across Europe’s ‘Big 5’ markets with additional markets to be launched at the end of 2008.

There is no other solution on the market that so comprehensively reviews the incentive environment.