LV= improves income protection rates

LV= has announced improved income protection rates effective from 13th July 2007, with 80% of its Level premium rates reduced by an average of 10.7%, and more than two thirds (69%) of Index-linked rates cut by an average of 6.2%.

This move marks the fourth phase of the society’s review of its protection range, following recent enhancements to its Income Protection contracts such as increased maximum benefits of £150,000 and the removal of the HIV exclusion, as well as more competitive rates for critical illness and term assurance.

Justin Harper, Head of Intermediary Marketing Strategy at LV= said: “These latest improvements to our award-winning income protection contract are further evidence of our commitment to delivering sharper priced, well-rounded and innovative protection solutions. We're making protection more attractive and easier for customers and advisers alike.”