Portfolio launches integrated de-fleet photography solution

Portfolio, Europe’s leading provider of automotive marketing services and part of the Manheim Group, has enhanced the quality of offering in the wholesale sector with the introduction of a new dedicated professional photographic service which integrates seamlessly with the reconditioning process at de-fleet centres.

This new service developed in association with Camden Corporate Fleet Services, the leading supplier of automotive outsourced solutions, incorporates an indoor “studio facility” located at its de-fleet centre in Corby. As vehicles move through the de-fleet process, a vehicle turntable is used to enable each car to be manoeuvred quickly for high quality front, back and interior photography.

Each car is illuminated by a professional lighting system, identical to that used in many major television and film productions. The lighting system itself has earned an ‘Oscar’ and a Technical Achievement Award from the Motion Picture Academy of Arts and Sciences.

The lighting utilises state-of-the-art technology which, combined with the availability of a dedicated studio, enables each on-site Portfolio professional photographer to image more vehicles each day, and ensures that image quality remains consistently high regardless of weather conditions or availability of daylight.

All the features of this new service significantly speed up the vehicle remarketing process. The accelerated de-fleet process reduces the time and associated vehicle depreciation costs of cars standing idle during the de-fleet process, whilst the use of the turntable reduces movement charges.

Commenting on the introduction of the new studio facility, John Simpson Managing Director of Manheim Retail Services said: “We are constantly striving to exceed our customers’ expectations. I firmly believe that clients using the ‘studio solution’ will be placed at a significant competitive advantage given the wide-ranging benefits it brings in terms of enhancing quality aspects of vehicle remarketing and both cost and process efficiencies created. This represents the first in a series of new products and service enhancements Portfolio will be making this year to further support our clients and reinforce our position as the leading provider of automotive marketing services.”