Style is forever at H&M

The much awaited Viktor & Rolf for H&M collection, out in H&M shops on last week, is built around the idea of a love story, a fashion love story. Viktor & Rolf and H&M are joined together in an ephemeral fashion marriage as witnessed by classic Viktor & Rolf styles at an accessible price point for women and men.

There are perfect everyday pieces like jeans, tops, knits, jackets and coats. The collection also includes evening looks such as a well tailored tuxedo for men and chic cocktail dresses and a soon to be coveted wedding dress for women. In addition there are men's and women's accessories and underwear ranges.

'This collection is a celebration of a unique bond between two perhaps unlikely partners. Struck by love is materialized in the use of the heart and arrow motif. The women's wear collection features the heart, the men's wear collection the arrow, and both graphic elements are used in a variation of techniques: embroidery, placed print and patchwork. Viktor & Rolf and H&M carve out this proclamation of love in signature Viktor & Rolf styles: twisted classics such as the trench, the white shirt, the tuxedo and the little black dress', declare Viktor & Rolf.

'Working with Viktor & Rolf was extremely inspiring. They work in the most artistic way conceptualising the theme, and so conscientiously throughout the production. We are very proud to offer this collection to our customers. It will update and enliven any wardrobe for seasons to come', says H&M's head of design Margareta van den Bosch.