New clothing line establishes itself as A-list fave

NOI wear is the brainchild of British art sensation Stuart Semple. Following in the footsteps of Pharrell Williams’ Billionaire Boys Club and Rocawear from Jay-Z, Semple has called on the talents of Danny Sangra and leading East London design maverick, Myk Goldtooth to create a new offering of high end graphic based streetwear, set to take East London’s new fashion aesthetic worldwide.

With NOI already in the wardrobes of heavy A-listers including Lenny Kravitz, Agness Deyn, Dizzee Rascal and Jay-Z alongside Luke Worrell, the face of Top Man and Marc by Marc Jacobs modeling the line, we are sure to see NOI’s inaugural collection hitting boutiques in a big way this season.

Using only local talent and produced with 100% cotton, sweatshop free T-shirts. NOI are proud to be using environmentally friendly inks, free from PVC and Phthalate resins, aromatic hydrocarbons, volatile solvents and ozone depleting chemicals. Every rare garment is hand printed by Al Dickey and Peter Mackay; famous for creating T’s for early hip hop legends such as Run D.M.C., Beastie Boys and Public Enemy.

Stuart Semple, renowned British artist and creative director of the NOI label, has personally selected exclusive designs by artists he respects to feature on each garment. These garments don’t just turn heads they are a direct connection to this incredibly inspired, dangerous and ingenious time in London’s fashion history. Issued in limited edition so wearers won’t pass another six before they pass the bus stop.

For stockist information, visit Noiwear.com.