Asos.com champions independent designers
asos.com has consistently celebrated and supported emerging design talent. Having launched ‘The Laden Showroom’ in August 2007, it is now widening its ‘Independent Designer’ offering by introducing ‘Fashion Enter’ into the mix. Established in March 2006, ‘Fashion Enter’ has helped new and talented designers to succeed. A dedicated non profit-making company, its mission is to provide up-and-coming designers with all the support, specialist advice and networking opportunities they need to make their mark on the fashion world, as well as the chance to have their very own affordable PR representation in the form of fashioncapital.co.uk.
asos.com has chosen seven of the hot-up-and-coming designers to showcase from mid-May.
The Whereareyounow? range is fresh, fun and confident. Mixing contrasting fabrics, such as thermal and cotton, the pieces are unique and stylish. Cute skater style and bold floral skirts with quirky belts complete the range.
Belles of London is a dynamic new London based label designed by a team of three. The label re-creates 1940s inspired clothing with a modern twist.
British brand Bellanina showcases a capsule collection of block coloured, bandeau mini-dresses. Military inspired and sexy they make a perfect addition to your wardrobe.
Launched in January 2006, La Damsel unveils a glamorous dress collection with simple silhouettes and vivid colours.
Corsellis’ statement evening looks incorporate contrasting colour, sweetheart and plunging necklines. In particular a floral, strapless bubble mini-dress is the standout piece, the perfect dress for summer nights.
Simon Wang’s label Jessie Mode was first launched in September 2003. Mixing edgy styling with structured tailoring the collection is dynamic and original.
A witty UK label, the designs of two man team t&cake are quintessentially English, infusing fresh and individual design across a range of printed t-shirts.
‘The Laden Showroom’ has long been a first port of call for London fashionistas who prefer a sharper and more individual look. Since launching exclusively on asos.com, the following for the Brick Lane based retailer has grown massively, allowing those outside London to get a slice of the capitals latest cool labels.
The Coco Seamstress’ collection incorporates statement 50s style prom dresses in bright satins with jewelled embellishment.
Ruby Rocks’ collection encompasses a mirage of prints, with spring blossoms, swallows, prairie checks and summer brights making for a striking and bold dress collection.
The Honey Bunny collection consists of opulent ruffle front shift dresses, whilst for those who love colour an all-over print rainbow dress could be the option of choice.
Eio (Excess is OK) is renowned for its cult following. Boasting fans such as The Cribs, Lily Allen, New Young Pony Club and The Klaxons, it is one of the leading street-wear brands in the UK. Offering unique designs and graphics, its hand-printed garments strike a great balance of individuality with cutting-edge style.
Woo Woo is a London based label which mixes retro-nautical with a feminine feel to produce must-have items, finished with all manner of frills and bows.
Fair Trade brand Uma Jane has produced a striking and eclectic capsule collection for fashion lovers with a conscience. Utilising strong colours, interesting fabrics and print work the garments are unique and original.
Additionally, asos.com has new offerings from established ‘The Laden Showroom’ labels Miss Milne, Adele Laden and Emily and Fin.
Visit Asos.com to see more.
