Ralph Lauren to enter Russian market

Polo Ralph Lauren Corporation have unveiled the locations of the newest additions to its global fleet of stores. Ralph Lauren, one of the most successful luxury fashion brands in the world, will continue its international expansion with two prime retail store locations in Moscow for spring 2007.

An 8,000 square foot flagship store will open at 1, Tretyakovsky Passage, which is one of Eastern Europe's most luxurious shopping areas, rich with history, culture and breathtaking architectural landmarks. The store will offer the fullest expression of the brand's vision, carrying premier assortments of Ralph Lauren's men's and women's luxury brands.

A second location will open within the Barvikha Luxury Village, a new contemporary shopping area. The merchandise assortment within the store will reflect its sleek aesthetic to portray a luxurious modern sensibility.

Polo Ralph Lauren will partner with Mercury Distribution S.A. in this new international venture. The strength of the Ralph Lauren brand combined with Mercury's long standing experience in Moscow's luxury and fashion retail businesses will play a key role in Russia's luxury retail market.

Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 39 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

The Company's brand names, which include "Lauren by Ralph Lauren" and "Polo Jeans Co." among others, constitute one of the world's most widely recognised families of consumer brands.