Mirage of London Launches Fashion Website

Mirage of London, the fast-growing high-end fashion clothing chain, has opened a store on the Internet. Founded in 2000 by Valeria Zilkha and husband, Mirage is a multi-brand fashion destination with stores in Knightsbridge, Chelsea and Hampstead in London, and Nice in France.

Mirage carries its own brand of stylish, luxury knitwear as well as Barbara Bui, Jenny Packham, Atsuro Tayama, Gaetanonavarra, Sylvie Schimmel, Paper Denim Jeans and Teenflo. The emphasis is on modern, original styles.

The new website, at miragelondon.co.uk, has been designed and delivered as a fully bespoke e-commerce website by Screen Pages. All the images have been created by the renowned photographer Christopher Nouet.

The website has several special features including: -

- Clean, simple design, allowing the photography to do the talking
- Style tips and fashion recommendations on the site and by e-mail
- Straight-forward, uncomplicated navigation by product, occasion and fabric

Valeria Zilkha, Mirage’s creative director, said: "The support from our customers over the past 6 years has been phenomenal: an internet store was an obvious next step. Mirage’s designs and brands are modern, stylish and more widely affordable to the broader population of internet fashion shoppers. We picked Screen Pages to develop miragelondon.co.uk because they understood our brand, products and culture.”

Roger Willcocks, managing director of Screen Pages said: "Mirage has been a terrific success and we’re very exciting to be helping its team to expand via the Internet. Mirage has a no nonsense approach to selling fashion which we think will be immensely effective online.”

For a closer look at the online range visit miragelondon.co.uk.

Main picture – Sylvie Schimmel Arc Gilet, priced £999 is available from the Mirage of London website.