FrostFrench to make its mark on The Kings Road

Leading UK fashion brand, FrostFrench, will be unveiling its second permanent London store, on 4th April 2008. The store will be located at 310 Kings Road, London, SW3.

The second store opening follows the hugely successful launch of FrostFrench Islington, the online boutique frostfrench.com, as well as the two recently launched ‘pop-up’ stores, in Foubert’s Place and Burlington Arcade, W1.

As with the flagship store in Islington, customers will have the chance to purchase everything from the latest FrostFrench collection, along with a variety of handpicked accessories. The 1,500 sq ft store will maintain the cheeky, yet humorous character indicative of FrostFrench. The interior will be designed to ensure its individual look and feel secures stand out from other retailers, whilst maintaining that all-important FrostFrench essence.

Taking the shopping experience onto another level, FrostFrench Kings Road will have an in-house facilalist, Anastasia Achilleos, the UK’s leading skin expert and advisor to a host of celebrities and models. She will be offering her bespoke skincare service, including her renowned facial lifting and drainage techniques, through a secluded therapy room within the store. So fabulous clothing and wonderful skin are only one shop away.

Sadie Frost and Jemima French comment:

“Following the success of our store in Camden Passage, Islington, we’re delighted to be opening a second permanent London store. We’re venturing south for our latest store, which is an interesting move for us North London girls. We think it’s about time those south of the river were treated to some FrostFrench charm and the Kings Road is the perfect shopping destination. And the involvement of Anastasia, who is the only person we trust to do our facials, makes it even more exciting.”

The new FrostFrench store will be situated at 310 Kings Road, London, SW3. The flagship FrostFrench store can be found at 22-26 Camden Passage, London, N1. The FrostFrench collection is available from frostfrench.com or any of the London stores.