Glamorousamorous.com celebrates 3 years of beautiful lingerie

Glamorousamorous.com was created to offer a worldwide customer base access to international lingerie designers, both famous and undiscovered, many of whose labels are not available on the high street. It is now home to the most exclusive and extraordinary collection of chic designer lingerie in the world, including well-known names such as Damaris, Fleur T and Roberto Cavalli to up-and-coming talents, Ayten Gasson and Patrick & Skinner.

The strength of the collection lies in the exceptional range of more than 50 designers, many of whom Glamorousamorous.com was first to champion. These include Made by Niki, Bela’s Dead, Jane De Lacey, Frankly Darling, Fishbelly, Strumpet & Pink and Enamore – now all well on their way to becoming the most sought after labels in designer lingerie.

As a company, the e-tailer has experienced a steady year-on-year organic growth of more than 25 per cent due to an increase in consumer demand for the growing designer lingerie market.

Entrepreneur and founder of Glamorousamorous.com, Annabel Gatward, began her career at Fitness First in the 90s where she was responsible for ensuring the successful openings of 68 club sites during its rapid expansion period and established the first training academy creating the training courses and personally writing the manuals. In 2003 she headed up operations and business development for a group of privately held companies and was responsible for running two major e-tail sites.

Aware of the enormous potential of the web, and following her instinct, she realised a gap in the market place was evident for a niche online designer lingerie boutique and Annabel launched her own site, Glamorousamorous.com, in May 2005.

Annabel Gatward commented: “Starting an e-commerce business, let alone a high fashion one, has been one of the most challenging and rewarding experiences of my life and I’m ecstatic that we are now three years old and growing stronger than ever. My dream was to represent designers who display a spectacular standard of beauty in terms of designs, materials, quality, sophistication, imagination, originality, and above all fun, and I look forward to continuing this rewarding journey.”

In recognition of Glamorousamorous.com’s success as an e-commerce business and highly desirable fashion e-tailer, Annabel Gatward has been asked to speak at leading events around the UK in this year. These include the Draper’s, Retail Week, and Growing Your Own Business conferences. Annabel will address themes ranging from customer service and e-commerce advice to the many key aspects of running a high fashion company.