Ann Summers Marble Arch – A new landmark in seduction

Following the immense success of the Oxford Street store relaunch in June, Ann Summers is set to continue their ambitious expansion plan by unveiling another unique in-store design concept at their London Flagship, Marble Arch.

On Thursday 29th August, Ann Summers Marble Arch will open its doors to reveal a spectacular new look, inspired by the metropolitan surroundings of the building in which it resides. In contrast to the classic Victorian residence of Ann Summers Oxford Street, the Marble arch store at 522 Oxford Street occupies an angular space of over 2421 square feet over two floors, which will be embellished with Ann Summers’ unique seductive signature to maximum appeal.

Designed to better reflect the brand’s core values of ‘sexy, innovative and fun’, Ann Summers has worked to create a holistic ‘retail experience’, designed to evoke a real sense of indulgence and accessibility for all customers. As a brand that now enjoys a prominent high street position in 132 locations over the UK, with over 80% female customers and a rapidly growing couples market, the new store concept has been designed very much with this in mind. Developed and brought to life by Ann Summers’ in house team, the new concept boasts dramatic and indulgent new bespoke features, colour schemes and spectacular visual display.

Celebrating in Seductive Style

To celebrate this landmark launch, Ann Summers will be celebrating the opening in true seductive style with a little help from the UK’s leading glamour beauties.

New Front cover girl Rosie Jones and the stars of ITV2’s Glamour Girls, Amy Diamond and Katie Downs, the beautiful girlfriend of Arctic Monkey Jamie Cook, will join the Ann Summers team for a special photo call at the store.

Trussed up in the latest sumptuous collections from Ann Summers’ new Hotel collection, the girls will be donning their bowler hats to celebrate a new London landmark from 8:30am.

Continuing the celebrations will be Ann Summers’ sassy Street Team, who will be giving out scratch cards to Oxford Street shoppers. Featuring discounts and the chance to win free goodies including the Rampant Rabbit Elite, Ann Summers Marble Arch is set to continue to make waves long after its opening.

Jacqueline Gold, Chief Executive of Ann Summers, says:

“We are delighted to be unveiling our new concept in two of the most prestigious stores in the Ann Summers chain. The look of the new stores is exemplary of the ever-developing feminine, indulgent vision as we continue to develop and expand. It is an extremely exciting stepping stone for the brand and I am certain customers will love the shopping experience that our team have worked so hard to bring to life. It is certainly not to be missed!”

Ann Summers has 132 stores throughout the UK and Spain. To locate your nearest store visit Annsummers.com.