Alexa Chung and Henry Holland to host ‘Frock Me’

Commissioning Editor for T4 - Music and Youth, Jules Oldroyd has commissioned Super Box Productions to produce Frock Me, a weekly 45-minute magazine show that celebrates all things fashion. Aimed at both male and female audiences the show will be hosted by T4 presenter Alexa Chung and designer of the moment Henry Holland. The series will run for seven weeks and start in October within the T4 strand.

Frock Me will be studio based with each episode themed to an fashion sub-genre (such as club chic, anti-fashion and sportswear). The theme will come to life through the show guests, regular strands, VTs, news and the fashion tips of each show. Each show culminates in a catwalk finale featuring a performance from a guest band.

Frock Me will feature interviews with the most stylish and inspirational guest celebrities from the fashion world. The guests will also join Henry Holland in helping two groups give their friends a makeover in the style of the show’s theme.

Each week Frock Me will also VT from a different city each week. Two style scouts will look for the trendiest people, giving viewers at home tips from the high street. The style scout will also set challenges to a member of the public will have to create an outfit by blag, buy and borrowing in the style of the week’s theme.

With unprecedented access to the movers and the shakers of the fashion world, and the coolest fashion journalists and stylists behind the scenes, Frock Me will be well informed, witty, irreverent and very inclusive. It takes a positive look at who and what changes the way we dress, from haute couture to street style and iconic moments such as the birth of rock ‘n’ roll or when trainers became fashion footwear.