Fashion and style at your fingertips
Those who have always sought one fashion website with all the best brands under one roof need look no further, with the UK’s arrival of ShopStyle (shopstyle.co.uk) – the first search engine just for fashion and a fashionista favourite in the US. ShopStyle, which just launched here in the UK this September, is a unique online shopping experience – allowing shoppers to search for fashion across the best brands, High Street names and boutique labels, with the simple click of a button. There are thousands of brands on board from All Saints, French Connection and House of Fraser to Net-a-Porter, Browns and Anya Hindmarch.
The site acts as a shopper’s own independent fashion search tool; by entering a term such as ‘black dress’ into a search box, ShopStyle then trawls brands’ and retailers’ websites to return images of matching items. Shoppers can even pre-select other criteria to make the search more selective, for example, by size, colour or brand. With the chosen item picked, a simple click takes the shopper straight to the brand’s site to complete the purchase.
So ShopStyle does all the work, trawling online clothes rails – whether it is for a Marc Jacobs bag, a pair of Louboutin heels or La Senza lingerie – to make shopping more fun and hassle free.
However, ShopStyle is more than just shopping – it is about embracing fashion, trends and creativity, with site users able to create their own looks using ‘StyleBooks. The tool allows would-be ‘stylists’ to creatively play around and select items they love to ‘style’ their very own looks, based on either celebrities or simply things that inspire them. Fellow users can share ideas, swap tips and even comment on others’ ‘StyleBooks’.
Advocates of ShopStyle in the UK already include uber stylist, Bay Garnett.
Bay Garnett says: “ShopStyle is a beautifully presented fashion haven, where followers of fashion can find fantastic fashion must-haves across some great brands, in minutes. I would never dream of describing myself as an online techie, but here is a site that I have embraced, and love, as it’s easy to use – and rapidly becomes incredibly addictive!
“What I also adore is that ShopStyle is inclusive – it gives those who love fashion the ability to be really creative and play around with fashion, by creating eclectic looks, whatever your style, but in also sharing ideas. It’s the best kept stylists’ secret!”
By sharing ideas, ShopStyle also unlocks access to the global fashion community, as users can swap looks and ideas with other users based anywhere else in the world.
In the US, ShopStyle has over 1.5 million fashion-conscious unique users per month, so it is certainly well placed to create a splash with fashionistas this side of the pond too.
