Jaeger opens flagship store in Westfield

Jaeger has announced the opening of its new flagship store, Jaeger Westfield, on 30th October 2008. Jaeger Westfield is located within the new, major Westfield development and housed over 3,000 square feet, making it the largest store opened by Jaeger in over five years. A new shop fit design is incorporated within the store, elements of which have previously never been seen in any other Jaeger store worldwide.

Belinda Earl, Jaeger's Group Chief Executive comments: "The new shop fit design is highly innovative and inspired by Jaeger's brand values of quality, glamour, elegance, luxury and style."

Contemporary and stylish images from Jaeger's covetable collections will be projected onto the walls of the store and there will be a strong emphasis on texture, fabrics and props; creating fabulous retail theatre.

A limited edition version of Jaeger's current IT bag - the Tilly - will be sold as an exclusive opening offer. Designed in luxurious black faux snake Italian leather and priced at £399, this unique Tilly bag will only be available at Jaeger Westfield and no other Jaeger store worldwide.

Jaeger Westfield will carry: Jaeger London and Jaeger collection (womenswear and menswear), Jaeger Black (womenswear) and the brand's highly desirable accessories collection, including footwear.

Personal styling advice will be made available from Jaeger's in-house personal shopper (by appointment).

For more information, log on to Jaeger.co.uk.