New service puts fashion at your fingertips

Style mavens can revolutionise their shopping sprees from today with the launch of Empora.com, a brand new fashion service that allows users to shop by style.

Using a unique similarity search technique, users can browse items by style, colour and cut from an impressive showcase of the UK’s best-loved fashion brands and boutiques.

The excitement of finding this season’s must-haves can often be marred by numerous visits to one retailer after another and the need to rifle endlessly through virtual clothes rails. Empora.com allows users to save time and effort finding styles, colours and cuts that work for them. Once a desired item is clicked, Empora.com retrieves similar styles from a large range of retailers and brands thus simplifying the shopping process. The user can then click-through to retailers’ sites to purchase.

Offering a breadth of eclectic product from high-end boutiques to high-street favourites, fashion fans can use Empora.com to mix and match designer pieces with more affordable items to create a look that is right for them. With featured retailers and brands including Vivienne Westwood, Miu Miu, Marc Jacobs, Karen Millen, MyWardrobe.com, Tommy Hilfiger and Warehouse alongside the UK’s top regional boutiques, the diverse selection of styles offered by Empora.com puts it on track to become a ‘must-visit’ site for fashionistas across the country.

Steve Dukes, Empora.com’s Communications Director, comments, “Empora.com offers a brand new approach to finding fashion online. Searching by style creates a tailor-made shopping experience that will appeal to shoppers of every taste and budget”.