British International Motor Show all mapped out

Months before the British International Motor Show opens at ExCeL in London (public days from 23 July to 3 August), a sneak preview of the exhibition’s main attractions is already available online. Visitors to britishmotorshow.co.uk can navigate around an eye-catching, fully interactive map which highlights the must-see features at the event, with moving images and sound bites bringing the Show to life.

Much more than a static visual representation of the exhibition layout, the map shows sportscars racing on the purpose-built tracks, boats and water-skiers on the move at the Marine Experience, and classic cars parading around the Heritage Enclosure. The map also boasts a number of audio clips, providing a supercar soundtrack for those browsing the site.

The ground-breaking map – unique for any major UK consumer event – enables visitors to explore the Show before they arrive at ExCeL and plan their route around the many attractions which are set to make the Show even bigger and better than in 2006.

The Show’s all-new website also features information about ticket promotions and footage of the successful 2006 Show. Visitors can buy tickets through the website and then print their tickets at home.

Expected to attract over half a million visitors, the British International Motor Show opens to the public on 23 July and runs until 3 August. Tickets are on sale now either via the website – britishmotorshow.co.uk – or by calling 0871 230 5588. Adult tickets start at just £10.