Equilibra - Italian for beautiful skin

With their glowing beautiful skin, shiny lustrous hair and impeccable style, Italian women have always been considered to be amongst the most beautiful in the world. This can be attributed to not only to their healthy diet but their fanaticism about their skin care regime.

Now British women will be able to benefit from Italian know-how because EQUILIBRA, Italy’s major skin care brand, are to launches five of its most popular products in the UK this Autumn.

Using a high percentage of soothing Aloe Vera - cold pressed by hand to retain the optimum ingredients beneficial for the skin - EQUILIBRA offers quality skin care with a ‘no frills’ price tag.

Key pieces include:

Aloe Make-up Remover Wipes - Alcohol free with a formula containing sweet almond oil and 20% of Aloe, these soft fabric wipes will gently remove all traces of make-up leaving the skin clean and refreshed. Each pack contains 25 wipes and costs £2.99.

Aloe Face Cream - versatile, fragrance free, moisturiser formulated with 40% of pure Aloe to nourish, soothe and protect and with filters to protect against UVB damage. A 75 ml tube retails at £5.49.

Aloe Body Cream - fragrance free body cream containing a 30% concentration of pure aloe combined with sweet almond oil, jojoba and Shea butter to nourish, soothe, tone and protect even the most delicate skin. A 150 ml tube costs £5.99.

Face Cream Anti-aging - A complete repair and prevention treatment designed to counteract signs of aging. The soft silky textured cream is a rich formulation of active ingredients which includes Vitamins A,C,E, Serecin and hemp oil combined with a high concentration (50%) of pure Aloe. Ingredients designed to filter out both UVA and UVB rays are also included for added protection. A 50 ml tube costs £8.99.

Extra Aloe Dermo-Gel Multiactive - containing an incredibly high concentration (98%) of pure aloe, this is a multi-purpose family skin care product which is used to soothe and calm an amazing range of everyday problems from razor rash, sunburn, chafing, blisters as well as gum inflammation. Available in a 150 ml tube costing £6.49.

The EQUILIBRA range is available nationally through pharmacies and on line from Chemistdirect.com.