Age defense for guys

Long hours squinting at the computer screen, late nights, not enough sleep and sun damage eventually take their toll on the sensitive skin around the eyes of unsuspecting men.

Upon the first signs of ageing, an increasing number of men are seeking immediate measures to restore the look of vitality to this vulnerable skin.

Men now understand that maintaining their youthful appearance requires the right de-ageing tools. Created exclusively for men and conveniently packaged with a flip-top cap, new Skin Supplies for Men Age Defense for Eyes, is the latest defense for men who want to effectively address the look of the multiple signs of ageing around the eye area.

IN THE BLINK OF AN EYE

Men often don’t show signs of ageing until their 30s. Then, loss of firmness, lines and wrinkles suddenly appear. The skin around the eyes is roughly ten times thinner than the skin on the rest of the face and is extremely sensitive, so it’s important to take action.

BRING ON THE DEFENSE

Clinique has formulated a lightweight eye cream that delivers intense moisture and advanced treatment properties to combat the frustrating signs of ageing. Upon application, the look of dark circles and puffiness is immediately diminished and the eye area is instantly hydrated. With continued use, the appearance of firmness and elasticity is restored, reducing the look of lines and wrinkles. It doesn’t stop there, this powerful all-in-one eye cream helps build the skin’s barrier and contains soothing antioxidants that help protect against future damage.

"The skin around the eye area is particularly vulnerable and is approximately one-tenth the thickness of the skin on other areas of the face. Also, because eye area skin has very few oil glands, it lacks the natural surface lubrication present in other areas of the face. For these reasons, it tends to be one of the first places to show signs of ageing.

“Caused by both internal and external aggressors, dark circles and puffiness can be exacerbated by factors such as pollution, sun exposure, smoking, squinting and even blinking. The visible signs of ageing are the consequence of the accumulation of cascading damages caused by daily assaults from pollution, sun exposure, stress, lifestyle and other factors. As we age, the damage begins to accumulate and skin’s natural processes become impaired" says Dr Tom Mammone, Executive Director of Clinique Research & Development.

New Skin Supplies for Men Age Defense for Eyes, is available exclusively at cliniqueformen.co.uk from 20 August 2009, priced £22.00, and at Clinique counters nationwide from 1 October 2009.