Why Italian men do it better

Italian men are repeatedly voted the best looking in the world and take immense pride in their appearance. Gerard’s luxury Italian skincare is launching its Men’s range Elements in the UK to encourage British men to follow in their footsteps.

They don’t promise to transform you into an olive skinned, Italian stallion but could help to reduce waistlines by 1.5cm per month, combat the signs of premature aging, dehydration and shaving damage with their simple, effective, affordable, paraben free products.

All products contain a unique combination of natural active ingredients and high-tech complexes to break down fatty deposits around the abdomen, restore the balance to the skin, keeping it naturally hydrated and nourished and protected from premature aging. The products are designed to absorb into men’s thicker more dense skin, balancing the oils and calming irritation. They are light, smooth, quickly absorbed and easy to use.

The Gerard’s Elements Body Product:

Slim & Tone £29.00 is a slimming and toning gel to reduce fat around the waistline. If used regularly and combined with healthy eating it can help to reduce the waist line by 1.5cm per month. Main active ingredients are:

The Gerard’s Elements Facial Range:

Pure Action £13.60: micro-exfoliating cleansing gel. Contains Jojoba, St John’s Wort, Chamomile, Vitamins A, C & E.

Comfort Action SPF 15 £19.60: anti-aging pre-after shave balm. The main active ingredient is Cyclovition a biotechnological vegetable complex that contains vitamins A, E & C for intense moisturising, elasticising and anti-oxidizing. Also contains Thermal Oligo-elements, Jojoba Oil and Mallow Extract.

Timeless Action SPF 15 £29.00: anti-stress, anti aging face moisturising treatment with a strong lifting effect. The main active ingredients are Dermolifting Complex which increases collagen synthesis and increase skins elasticity and Thermal Oligo-elements which boosts the cells defence to free radicals. Also contains Panthenol, Hamamelis, Horse Chestnut and Vitamin E.

A range of products is also available in a convenient miniature set for travelling, for the gym and for functionality, always and everywhere! At £25.00 this could be the perfect Christmas gift.

Gerard’s treatments and products are available online and in leading spas and salons nationwide. Go to gerards.uk.com.