The Siberian secret to stress-free living

With 13.5 million working days lost as a result of stress last year, it seems anxiety comes hand in hand with our hectic modern lifestyles. But as our stress levels soar, help could be found in a traditional herbal medicine that has been celebrated for its ability to help deal with physical and emotional stress for over 2,000 years.

Traditionally used in Chinese and Asian cultures, Eleutheroccus Senticosus (often called Siberian Ginseng) is becoming increasingly popular in the West and is now being launched in the UK in the form of Sun Eleuthero. Described as one of nature’s finest adaptogens, Sun Eleuthero doesn’t produce the short-lived, instant hit of artificial stimulants, such as caffeinated drinks, but works on a cellular level with your body to adapt to stressful situations and help dispense energy all day long.

Sun Eleuthero works to support the body in a range of adverse circumstances by balancing the alarm reaction of the adrenal glands, nervous system and other related areas of the body - a response that can be mild, moderate, or so severe that it may eventually lead to serious illness. Keeping the body in balance at all times, Sun Eleuthero may reduce irritability, aid work capacity, and alleviate anxiety.

Other health boosting benefits:

1. Quality of sleep

Sun Eleuthero’s ability to re-establish balance in the body and reduce the impact of stress may help support good quality sleep.

2. Endurance, exercise and work performance

By harmonising cellular activity, Sun Eleuthero can help increase work capacity and endurance over a prolonged period of time. For this reason it is popular among Olympic athletes, miners, divers, climbers, soldiers, mountain rescuers and explorers.

In one study of male athletes, eleuthero was shown to increase total working capacity by 23.3%. This performance-enhancing property is partially attributable to Sun Eleuthero’s ability to improve the body’s oxygen metabolism.

3. Blood and circulation

Research suggests that Sun Eleuthero could have a normalising effect on the blood and circulation – regulating the dynamics of blood movement and arterial functions.

4. Libido and fertility

Eleuthero’s reputation for aiding male sexuality has made it a favourite amongst men in the East, and more recently in the West, as it is thought to strengthen sex drive, increase semen output and boost fertility. More recently it has also been thought to help stimulate libido and boost fertility in women.