Zurich Connect sponsor British International Motor Show

The organisers of the biggest consumer exhibition in the UK, The British International Motor Show, have announced that the headline sponsor of this year’s event is Zurich Connect, Zurich’s pan-European direct insurance brand which is preparing to expand into the UK later this year.

Zurich Connect draws on the expertise of its parent company Zurich to offer greater value direct car and home insurance with a high level of customer service in a fresh, straightforward manner.

The Show, which opens to the public on 23 July at ExCeL London, will feature 600 vehicles from 60 manufacturers, and Zurich Connect will have a significant presence as headline sponsor. Show goers will see numerous global vehicle debuts from major automotive brands, while also finding a wide range of interactive entertainment set to make the event even bigger and better than the runaway success of its predecessor in 2006.

Commenting on the announcement, Mike Quinton, Managing Director for Zurich’s Direct & Partnerships business in the UK, said, “This sponsorship deal demonstrates Zurich’s serious commitment to establish the Zurich Connect brand within the highly competitive insurance market, and reflects the Motor Show’s unique position in providing exposure to vast numbers of car owners.

“Zurich wants Zurich Connect to become a major automotive insurance provider, not only in the UK but across Europe, and its involvement with the Show will go a long way in helping to achieve this goal. The scale and status of the exhibition provides a unique platform, enabling communication with a huge number of potential Zurich Connect customers, both through pre-Show activity and via a significant presence at the Show in July.”

Tim Etchells, Managing Director of Show organisers imie, said, “By teaming up with Zurich Connect, we have forged a powerful partnership that will take The British International Motor Show forward again this year, and build on the sensational success of the 2006 event which drew over 415,000 visitors. We are delighted that Zurich Connect is our headline sponsor this year, and we are confident that the Show will be a huge success for both parties.”

For more information on Zurich Connect see zurichconnect.co.uk, and for the latest British International Motor Show news, and to buy tickets, go to britishmotorshow.co.uk.