Enough To Make You Melt

From Monday 16th April 2007 a new advertising campaign for Aero is set to make women melt throughout the UK, as ‘Sex and the City’s’ Jason Lewis sets temperatures soaring as he hits the screen dressed in little more than a small towel.

Never before has there been such a seductive explanation of the reason for the bubbles in Aero – a unique melting experience that floods the mouth with rich molten chocolate.

The heartthrob who finally tamed man-eater Samantha in the hit TV soap stares confidently at the camera having just stepped out of the shower of his beautiful penthouse apartment.

Having already started hearts racing across the country, Jason’s dulcet American tones explain how just laying Aero’s bubbly chocolate on your tongue creates a luxuriously rich chocolate experience. “37 degrees Celsius. Otherwise known as body temperature. When the little bubbles in new Aero Bubbles dissolve, the chocolate melts even faster in your mouth. And that, ladies, makes the pleasure even more intense… “

Jason Lewis, 35, is a former model who broke into acting with his role as “Smith Jerrod” on Sex and the City. He has three movies planned for release in 2007 including The Attic, The Life and Death of Bobby Z starring Laurence Fishburne, and Mr. Brooks starring Demi Moore and Kevin Costner.

Jason Lewis comments, “Being from California I’m used to hanging around half-naked on a beach, so I had no problem shooting the ad – in fact coming to London to eat bubbly chocolate was a great job.”

The Aero ads will be scorching across UK TV screens and magazines for around six weeks from the 16th April 2007, getting the UK ready for the hot summer nights!

Philip Davies from Aero comments, “The ad is a fun and tongue in cheek way of explaining why Aero’s bubbles create such a unique molten chocolate experience. Jason’s seductive explanation of melting bubbles researched so well that we are confident this will be the most alluring ad to hit the airwaves for a long time.”