Celebrities say ‘squeeze’!

Leading celebrities today launch a campaign asking parents help struggling families across the UK by simply hugging their own children.

Celebrities, including Martine McCutcheon, Hannah Waterman, Lisa Butcher, Amanda Lamb, Nell McAndrew and Sharron Davies, have teamed up with Bold2in1Gel to launch the three-month “Loving Squeeze” campaign for Home-Start, the charity which delivers one-to-one support, friendship and practical help to young families in need of confidence and independence.

To kick the campaign off, all celebs have been photographed giving either their own kids, friends or mothers loving squeezes by leading snapper, Amelia Troubridge.

From today, all for a small donation to Home-Start, every parent has the chance to be photographed giving a “loving squeeze” to their own children at a special photo booth which will tour 25 cities and towns across Scotland, England and Wales between now and November.

Home-Start’s Jo McLeish says: “We are thrilled to be partnering with Bold 2in1 Gel to raise money to support strengthen family relationships. Strong families raise happy children and this is our charity’s ultimate goal – whatever the situation.”

For more information on the dates and locations of the photo booths visit: supersavvyme.com/bold2in1