Field Day - London Hippest New Festival

Field Day is a brand new summer event bringing together the cream of London’s alternative concert and club promoters to the East End’s greenest of gardens Victoria Park. Expect a day of incredible music, dancing and maximum hoopla set in London’s heartland. Music is the main driver but it will have all the charm of a village fete and if you don’t even catch a band you would still have a great time.

It is brought to you by London’s leaders and lovers of the leftfield: Marcus Weedon, Eat Your Own Ears, Adventures In The Beetroot Field, Bugged Out! and Homefires; who have come together to bring you the most cutting edge line up of emerging bands and DJ’s. The track record of these event promoters proves that cutting edge music and wild parties are not mutually exclusive.

Bands include hot new Scottish talent: 1990’s, The Aliens, the ever foot stomping Erol Alkan and Jo Jo De Freq. The legend that is Andrew Weatherall will also be performing alongside a sizzling summer line up that includes Metronomy, Foals and Bat For Lashes amongst others. Critically acclaimed post-rock outfit Fridge will be playing their first live gig for 6 years featuring the formidable Four Tet and Adem (who also both play live) who will make a rare outing to deliver a set of new material from their forthcoming album, alongside some older tracks.

This line up of hot new things presents to you a summer fete of the best home grown talent. With special line up announcements to follow shortly, it really is the prize-winning icing on the village cake.

Expect this boutique, intimate event – with a capacity of 5000 - to have the atmosphere of a psychedelic village fete, with a ceiledh, bunting, hay bales, hog roasts and Tombola as well as the four main music stages, and expect eccentric, fun, East End turns from Victoria Parks' band stand.

Commenting on the inaugural Field Day, Johnno from Bugged Out! and Field Day co-promoter said: “Field Day will be a decidedly different and welcome addition to London’s play it safe summer calendar. We will create an event that showcases the finest bands, DJ’s and artists that the UK has to offer, while celebrating London as the UK’s largest village!”

Eat your own ears promoter Tom Baker continued: "We wanted to create an event that had a really strong but somewhat different line up to other festivals, something that has a European feeling where new exciting rock bands play alongside electronic acts and also include more diverse and leftfield acts.

“We did an event a few years back called Return of the Rural which celebrated the countryside and drew influences from that of a village fete but within an urban setting, we are planning similar themes for Field Day"

Field Day Stages:

- Outdoor live stage
- Adventures in the Beetroot Field arena
- Homefires stage
- Band stand
- Bugged Out arena
- Bloggers Delight bar

In addition to the main musical activities there will be:

- A diverse selection of food and drink which as much as possible will be organic and locally sourced
- Brass band on the Victorian Band Stand
- Coconut Shy
- Tombola
- Tea and Cake stall
- Welly throwing
- Barn dancing
- Tug of War
- Morris Dancing
- Burlesque tent hosted by Time for Tea
- Hoedown tent
- Largest Marrow competition

Bands and DJ’s:

1990’s, Absentee, Adem, Andrew Weatherall, Archie Bronson Outfit, Battles, Bat For Lashes, Ben Fat Trucker, Boys Noize, Caribou, Electrelane, Erol Alkan, Fence Collective presents 3 Craws, Foals, Four Tet, Fridge, James Yorkston, Jo Jo De freq, Metronomy, Pull Tiger Tail, The Aliens, The Earlies plus many more live acts and djs to be announced shortly!

Details and information:

Location: Victoria Park, Hackney, E9
Date: Saturday 11th August 2007
Time: Noon-10.30pm
Ticket price: £22.50
Tickets: Ticketweb.co.uk /on Sale from 9am Friday 13th April. Tickets are also available from Rough Trade, Covent Garden, London.
Online information : Fielddayfestivals.com and Myspace.com/fielddayfestivals