Stella Artois and Jason Flemyng launch ‘Love Your Local’

Stella Artois has announced the launch of its exciting new community awards scheme, ‘Love Your Local’. The initiative, which is being spearheaded by Jason Flemyng and supported by the Evening Standard, aims to celebrate the role that pubs play in being a key part of their local communities and supporting responsible drinking.

The initiative will run throughout London for the next three months. Pub goers will get the chance to nominate their favourite London pubs for the new Stella Artois award of “London’s Best Loved Local” The scheme will celebrate the role pubs play in their local communities.

Jason Flemyng, the Hollywood star and London landlord, says, “Love Your Local is a really positive campaign for pubs and communities which can demonstrate how pubs reach out to their customers and play an important role in promoting responsible drinking. I am excited to be part of this celebration of ‘the local,’ and keeping it where it belongs, in the heart of a community.

Stuart MacFarlane, President of InBev UK that produces Stella Artois, says: “Stella Artois is proud to support this major new award for London pubs. This project will recognize and reward pubs that are the lynchpins of their local communities, offer a welcoming atmosphere for their customers to relax in and socialize and of course support responsible drinking.”

Londoners can support their local by logging onto loveyourlocal.co.uk to nominate their favourite pub, and give it a chance to be crowned the top pub in London, and win a total prize fund of £8,500.

Following the nominations, one winning pub and three runners up will be awarded with a ‘Love Your Local’ plaque and a ‘Love Your Local Community Trust’. The Trust for the winning pub will be £5,000 and £1,000 for the three runners up, to invest for the good of their local community.

To find out more about Love Your Local and how you can vote for your favourite pub, log onto Loveyourlocal.co.uk.

For more information on responsible drinking visit, Drinkaware.co.uk.