Sexual expectation is lower than desire on February 14

While seven out of 10 Brits would like a romantic night, or to get intimate this Valentine’s Day, only a third of these expect either will happen, according to a recent survey.

Differences like these between people’s hopes and expectations, are part of the reason why the Sexual Dysfunction Association (SDA) is changing the name of its February 14 awareness day 'National Impotence Day' to 'Thinking About Sex Day'.

Dr Graham Jackson, Chair of the Sexual Dysfunction Association comments:

“Did you know that in the UK, experts estimate that there are as many as 4 million men suffering from erectile dysfunction (ED). As well as being a condition that can potentially warn of other conditions, such as heart disease and diabetes, the reality may be that many couples can’t enjoy intimacy on Valentine’s Day because of it.

“Consequently, ED may be a man’s problem, but it is a couple’s concern.”

To show who will be thinking about sex on February 14th, over 1,000 people were asked what they would like to happen on the day versus what they thought would actually happen, with results showing variations across the country: Three out of four Northerners are looking for romance or intimacy on Valentines Day, while almost half of those in the Midlands are expecting nothing.

More 55-64 year olds wanted to get intimate with their partner on Valentine’s Day than any other age group1.

The Welsh were the most likely to be disappointed on February 14th; almost a quarter of men and women in Wales are hoping for a romantic night or a bit of intimacy but only 3% expect anything to happen on the night1.

Dr Jackson continues: “It’s important that we all ‘think about sex’, and its importance to our relationships and our health. It’s also important that people discuss any problems they may have, with their partner, a health professional or by contacting the SDA for advice.”

The newly re-launched SDA website - sda.uk.net - offers a one to one online consultation service for those suffering from ED, alongside information and advice.

Information and advice on ED is also available online at Erectionadvice.co.uk.