Taste the summer in Leicester Square

Luxury ice cream maker Häagen-Dazs has launched a brand-new Limited Edition flavour - Apricot & Cream - available exclusively at the Leicester Square shop. The new ice cream pairs sweet sun-kissed apricot pieces with delicate apricot ice cream for a light and refreshing flavour that really encapsulates the summer. And, like all Häagen-Dazs ice creams, Apricot & Cream is rich, thick and creamy, so it melts slowly in the mouth making that taste of the summer last even longer.

The new ice cream adds to the already impressive choice of 24 mouthwatering Häagen-Dazs ice cream flavours available at the Leicester Square shop, and a special new Summer Collection Menu features a whole range of deliciously decadent dessert ideas.

Chocolate lovers can try the new Apricot & Chocolate Cookie Crunch, which combines scoops of Limited Edition Apricot & Cream and Belgian Chocolate ice creams, beautifully layered in a tall sundae glass with Chocolate Pecan Cookie and fresh apricot pieces, topped with hot chocolate sauce and whipped cream.

Or, cool down with the new refreshing Apricot Cooler drink, a delicious blend of Apricot & Cream, fresh orange juice and crushed ice, finished off with a zesty dash of lime.

Häagen-Dazs Limited Edition Apricot & Cream is available exclusively at the Häagen-Dazs shop in Leicester Square until October 2008, priced from £2.40 for one scoop.