Bombay Sapphire Dusk to launch in London

Bombay Sapphire, the iconic gin, will launch Bombay Sapphire Dusk on 21 May at Somerset House, London, setting the stage for a summer filled with cultural discovery.

The Bombay Sapphire Dusk experience will include an innovative bar design commission by Design Research Studio, under the creative direction of internationally renowned designer Tom Dixon and a series of cultural evening events at Somerset House.

Dusk is that special moment in the day that brings together a balance of opposites: the unique meeting point between night and day, light with dark and the perfect time at 6pm to start the evening.

It is an occasion long celebrated by artists as ‘L’heure bleue’ or the ‘Blue Hour’, a time when the sky glows an ambient blue, beautifully mirroring Bombay Sapphire’s iconic translucent blue bottle. A natural synergy exists between Dusk and Bombay Sapphire, making it possible for the brand to bring this moment alive.

Bombay Sapphire Dusk bar at Somerset House will feature a design commission on the River Terrace.

The exact details of Tom’s creation are being kept firmly under wraps, heightening the mood of mystery and making a visit to Bombay Sapphire Dusk, a true discovery.

At 6pm, the Bombay Sapphire Dusk bar will be illuminated in the iconic translucent Bombay Sapphire blue to mark the beginning of the ‘Blue Hour’. A bespoke cocktail menu, serving delicious Bombay Sapphire Dusk Cocktails that have been created by mixologists and bartenders from some of London’s most fashionable bars.

Each cocktail will be inspired by dusk in the countries from which Bombay Sapphire’s ten botanicals are sourced, making dusk the optimum time of day to enjoy the refined and delicately balanced taste of Bombay Sapphire.

In association with Somerset House, Bombay Sapphire Dusk will also offer a series of prestigious cultural events that will inspire visitors to discover more at dusk.

For more information, visit bombaysapphire.com.