Häagen-Dazs serves-up a treat for Facebook fans

Häagen-Dazs Leicester Square has announced that it will be offering free menu tastings exclusively for lovers of their ice cream who join the official Häagen-Dazs Leicester Square page on social networking site Facebook.

Starting from this week, the luxury ice cream brand will post invitations on the new page every time a new product or flavour is launched at its flagship shop. On a limited, first-come, first-served basis five fans will have the opportunity to attend an indulgent ice cream feast with a friend and sample the new flavours and creations.

The new Facebook page aims to encourage conversation between lovers of Häagen-Dazs, Leicester Square visitors and ice cream enthusiasts in general.

Michelle Foo, Brand Manager for Häagen-Dazs Shops, says: “We noticed that there were a few Häagen-Dazs Leicester Square appreciation groups created by Facebook users and wanted to create an official page where we can engage with our fans directly. We hope fans will enjoy the page and the menu sampling opportunities and we look forward to their feedback.”

The launch of the Facebook page coincides with that of the new Menu and Summer Mini Menu at the Leicester Square shop, which, with Limited Edition Cherries & Cream at its heart, is perfect for fruit lovers and sunny London afternoons.

Decidedly indulgent Cherries & Cream is a real summer treat – sweet and juicy black cherry pieces are enveloped in the rich velvet of creamy cherry ice cream. The new flavour can also be enjoyed in the new Fruit Journey, which follows the successful launch of Chocolate Journey last year.

Fruit Journey is a delicious and refreshing quarto of Cherries & Cream, Strawberries & Cream and Raspberry and Mango sorbet. Each scoop is served in an individually prepared mini verrine and layered with an assortment of patisserie and fresh fruit.

In addition, two new core flavours join the shop’s already impressive ice cream list this week – Raspberry & Summer Berries Ice Cream Smoothie and Caramel Biscuit & Cream, and by popular demand this summer sees the return of Mango & Passionfruit, a former Limited Edition flavour.

Caramel Biscuit & Cream is a sophisticated combination of crisp pieces of sweet caramel biscuit and temptingly rich and creamy caramel ice cream.

Fruit lovers can choose the new Raspberry & Summer Berries Ice Cream Smoothie, an innovative and exciting blend of mixed berry sorbet with raspberries and gorgeously creamy summer berries ice cream, which is set to join the ranks of the top-selling fruit ice creams at Leicester Square.

The top three best-selling fruity flavours are currently:

1. Strawberries & Cream
2. Raspberry sorbet
3. Mango sorbet

The new Summer Menu treats will be offered to Facebook fans in the first exclusive menu sampling event in May. The new Häagen-Dazs Leicester Square fan page can be accessed at http://tinyurl.com/c8fa3t.