Morrisons Supports Fairtrade Fortnight

Morrisons is introducing Fairtrade and Rainforest Alliance freshly ground coffee into 110 of its cafes nationwide to support Fairtrade Fortnight. The Fairtrade and Rainforest alliance coffee, which guarantees a better deal for small producers in the developing world, will be available in all Morrisons cafes (320) by the end of the year, complementing the organic Fairtrade tea already available.

Morrisons will further support Fairtrade Fortnight, which this year runs from the 26th February to the 11th March, with promotional offers on its produce, grocery, wines and foliage Fairtrade products, including an extra 50% free on Fairtrade lemons and avocados and savings on its Fairtrade mango, pineapple and bananas.

Additional offers include savings on Morrisons Organic Fairtrade Coffee, 227g and Cafe Direct Coco Direct Drinking Chocolate, 400g as well as Green & Blacks Organic Fairtrade Maya Gold Chocolate, 100g.

Andy Garton, Morrisons Fairtrade fresh produce buyer said: "We're delighted that we can now offer our customers even more Fairtrade options. By buying Fairtrade label goods, customers can be confident that they're helping producers in developing countries achieve a better quality of life.

"We're aiming to raise awareness of the importance of Fairtrade products amongst our customers during Fairtrade fortnight with a number of special offers on selected items from our Fairtrade range."

Morrisons special offers will be supported through a national advertising campaign and point of sale labels featuring the Fairtrade Fortnight strap line, 'Change Today, Choose Fairtrade'.