Divine Chocolate Goes Live With New Website

Divine, the leading Fairtrade chocolate company, has redesigned its website, which went live this week. Designed and implemented by The Brewery, it brings alive the new brand design launched earlier this year and introduces many more dynamic and interactive elements to the Divine online experience. The site is at Divinechocolate.com.

The site now includes a range of film clips of people commenting on tasting Divine for the first time, a dynamic ‘timeline’ telling the company’s history, and guide to the West African Adinkra symbols now decorating the new Divine packaging. There a several ways to ‘Join in’ such as sending an e-card, trying a recipe, and entering regular competitions.

The Brewery is a design agency with a reputation for excellence across a range of design disciplines – online they have worked with Ferrari, Eastman Innovation Lab, Daniel Hechter and Unilever amongst others.

“The Brewery team has taken the new Divine branding and translated it online, to create a fresh, engaging and ultimately totally Divine experience which appeals to our very diverse audiences,” says Divine Chocolate’s Head of Communications Charlotte Borger. “The website is at the core of our marketing activity and is all about how the people who choose Divine really make a difference.”

“The new site is a pleasure to work with both aesthetically and functionally, and we look forward to continuing to work with The Brewery and grow and expand the website’s role as a dynamic marketing and communications tool.”

Divine launched the new brand design, created by Williams Murray Hamm, in January this year. The new look, which was created to more closely match the promise of the packaging with the excellence of the product, has proved enormously popular with consumers and retailers alike.

Divine Chocolate Ltd (formerly The Day Chocolate Company) is co-owned by Kuapa Kokoo, the cooperative of 45000 farmers that supplies the Fairtrade cocoa to the company. Divine is available in all major supermarkets, as well as independents nationwide, and Oxfam.