Freedom Food Organic Salmon Launches At Morrisons

Morrisons has become the first retailer to stock Freedom Food labelled salmon that is also certified organic, into 164 of its stores nationwide. Organic Boned Scottish Salmon Fillet and Organic Smoked Salmon comes from farms that are assessed to strict RSPCA welfare standards.

The standards, which were launched in 2002, cover the entire life cycle of salmon. The fish joins Morrisons The Best Breckland Duck and Morrisons Wye Valley Chicken, extending Morrisons range of Freedom Food approved products.

Lydia Stratton, Freedom Food’s Business Development Manager, said, “With salmon becoming ever more popular with British consumers, we are really pleased that Morrisons is showing support for higher farm animal welfare by choosing Freedom Food.”

Matthew Bailey, Fish Buyer for Morrisons, said “We take pleasure in providing the most varied range of seafood and continue to extend our offer. Where fish comes from and how it is treated is important to our customers, so we are pleased to launch Scottish Salmon that is Freedom Food accredited into stores.

Morrisons Organic Boned Scottish Salmon Fillet, is £1.59 for 120g on the fresh fish counter in all stores, and is also available prepacked.

Morrisons Organic Smoked Salmon is £4.35 for 125g.