Ethical fish fingers

Young’s, the UK’s most passionate ambassador for seafood, is proudly introducing a cod fish finger made with MSC-certified, line-caught, 100% sustainable, wild Alaskan Pacific cod.

Young’s Great Grimsby Fish Fingers are a celebration of the British institution that was born – and lives on – in Grimsby. Now the only major producer of fish fingers in Britain, Young’s has secured the future of this landmark and much loved family favourite, in order that it can always be enjoyed with a completely clear conscience.

Mike Parker, Young’s deputy chief executive and a board member of the Marine Stewardship Council, was closely involved in developing the sustainable cod fish finger:

“The driving force behind the Young’s business is the promotion of a healthy and sustainable marine environment for present and future generations. The British have an enduring love affair with cod, it is steeped in our heritage and with care we don’t see why we shouldn’t continue to enjoy it for generations to come. We have worked closely with the MSC in the development of the project and are delighted – and very proud - to be introducing the UK’s first ever fish finger made with 100% sustainable cod, which has been line-caught in the Pacific, off the coast of Alaska.”

Rupert Howes, Chief Executive of the Marine Stewardship Council adds: “I am delighted to see Young’s re-inventing this family favourite with MSC-certified sustainable Pacific cod. Young’s continued investment in sustainable fishing and resolute support of the MSC has helped drive the popularity and high recognition of the MSC eco-label in UK stores. With these fish fingers, and the many more MSC-ecolabelled Young’s products like it, Young’s is helping to shape the future of fishing by offering their customers the best environmental choice in seafood.”

Young’s Great Grimsby Fish Fingers (from £1.69 for 300g) are available from Asda, Co-op, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.