Multi-million pound success for Findus and Novelli

Following the multi-million pound success of the Findus Novelli frozen meal solutions Britain’s favourite French chef and Findus are proud to announce the launch of a limited edition range of indulgent dishes available in select Tesco stores from February 2008.

The exciting new range limited edition Findus Novelli range offers some perfect winter warmers to brighten up your evenings, whether you are looking for a whole meal solution, a fresh fish dish or a simple-to-prepare accompaniment.

The new recipes include mouth-watering twists on British classics such as Caramelised Cider Pork Belly with delicately smoked mashed potato – perfect to enjoy with a crisp glass wine after a long walk on a winter’s day.

Or perhaps you are feeling more adventurous and would like to spice things up a bit with Salmon Harissa, which could be paired with a healthy and delicious lemon scented cous cous.

Alternatively you can accompany any meal by reaching for one of our delicious side dish solutions - Curried Cream Potato Dauphinoise or Mediterranean Vegetable Piperade.

The Curried Cream Potato Dauphinoise works wonders on the side of a juicy rib eye steak, and the Mediterranean Vegetable Piperade is the perfect accompaniment to garlic roasted chicken or lamb cutlets.

Commenting on the limited edition range Novelli says: "When we launched the original range I said that I saw it as just the start of a wonderful relationship, and I was right.

“This limited edition range represents some of my favourite winter comfort dishes. Together we aim to bring excitement back into the frozen aisle, introducing new recipes dishes on a regular basis to maintain interest, and keep our promise to deliver restaurant quality food, straight from your freezer.”

Adding his endorsement to the range managing director Vidar Engen says: “We are delighted with the success of, and overwhelmingly positive consumer feedback on, the Findus Novelli range.

“The launch of this limited edition range proves that Findus is at the forefront of quality innovation when it comes to the frozen sector and offers consumers the chance to experience great cuisine fresh from the freezer.”

The range is to be supported by an extensive television advertising campaign running in February and March 2008.