Rainforest Cafe supports National Allergy Week
According to Allergy UK, 1 in 3 of the UK population are affected by allergies at some point in their lives and 40% of children currently suffer from an allergy. Their 2007 survey ‘Stolen Lives’ highlights how people that suffer from food allergies consider their lives “stressful and nobody seems to understand”.Three quarters of those surveyed felt their social lives were considerably affected by their allergies’ symptoms, and in particular, children are left feeling both scared and annoyed about having allergies as they see them as a disadvantage that prevents them from doing the normal things other children take for granted such as attending birthday parties.
19th - 23rd May 2008 is National Allergy Week, designed to raise public and media awareness about the many different allergies and providing advice and information to allergy sufferers.
This is something Brendan Lucey, General Manager at the Rainforest Cafe, is fully supportive of:
“I think a campaign of this nature is a great idea, especially as so many young children suffer from allergies to food, and many more are diagnosed with a food intolerance each year. Rainforest Cafe, as Europe’s largest children’s restaurant, has a responsibility to cater for these children. It also goes hand in hand with our move towards healthy eating and our drive towards providing good, safe and organic foods for children.”
Having tirelessly invested both time and money over a number of years into ensuring our menu provides plenty of options for allergy sufferers, Rainforest Cafe considers itself to reflect this growing trend of allergy and food intolerances that seems to be increasing year on year. The aim is to ensure that Peter age 11 and many of the 40,000 children born into the UK this year who suffer with intolerances can indeed enjoy a birthday party for once without being either left out or worried about suffering what can sometimes be a near fatal reaction.
For further information on Allergy Week see allergyuk.org.