How to eat British during the Credit Crunch

With food prices accelerating at their fastest rate since records began, fuelling a rise in the average family’s shopping bill of £750 a year, the organisers of British Food Fortnight, which takes place 20th September to 5th October and is the national celebration of the diverse and delicious food that Britain produces, have put together some tips on eating British during the credit crunch.

1. Eat seasonal produce. When food is in season there is usually an abundance of supply and therefore seasonal produce is often on special offer e.g. at the moment look for broccoli, courgettes, sweetcorn, plums and blackberries. Look for Buy One Get One Free and money off offers on seasonal produce in your local shops.

2. Cook from scratch. Buy raw meat and fresh fruit and vegetables rather than expensive ready-made meals. Adapt your recipes to what is on special offer; in some instances it may be a case of substituting one type of meat for another, for example chicken for pork or lamb for beef.

3. Buy cheaper cuts of meat. Some cuts of meat are less ‘fashionable’ and therefore cheaper than others. This does not mean that the meat is of a lesser quality. We tend to equate eating quality with tenderness and succulence so it is important to use the correct cooking method for that cut of meat. Tougher cuts benefit from longer, slower cooking whereas tender cuts can be cooked more quickly at a higher temperature.

4. Buy joints or full carcasses of meat and use all of it imaginatively. Buy a whole chicken rather than chicken breasts; a leg of lamb rather than lamb chops and use the bones to make stock for soups and the left-over meat in sandwiches, curries and stews. Historically a family would have a roast joint for lunch on a Sunday, cold meat on the Monday (the day traditionally set aside for household chores) and the left-over meat would be used to make a dish such as Shepherd’s or Cottage Pie on the Tuesday.

5. Don’t shy away from paying a few pennies more for quality. 9 times out of 10 you will be buying a product where it is more economical in the long run. For example: quality bacon and chicken shrink less when cooked as less water will have been added; and spending the same amount of money on a small piece of flavoursome cheese as you would on a large, more bland, piece of cheese means that you will need less of it to satisfy your taste buds.

6. Buy foods with high nutritional content to get more bang for your buck. Did you know, for example, that potatoes are the largest single source of vitamin C in the UK diet? They also contain potassium, magnesium, zinc and copper - minerals essential for life - and there is more iron in a serving of new potatoes than in a portion of steamed spinach or a pint of Guinness! So pad out your meals with British potatoes rather than pasta or rice.

7. Shop imaginatively. Break out of the routine of your normal weekly shop to explore different shops that carry different special offers. Buy locally: building a relationship with the shopkeeper, butcher or grocer means you are more likely to be kept up to date with what is good value when you visit.

8. Look at the label as well as the price. With so many price offers in shops at the moment it is easy to ignore the rest of the information on the label. It is worth looking! Many British food products are part of assurance schemes that specify the standards to which they are produced. Sourcing products that are part of these schemes is the best way of buying quality produce that is fully traceable to the producer.

9. Get the most from your local supermarket. Most supermarkets have a comprehensive stock of British food but there is a huge discrepancy between what is stocked in different stores. See the ‘Want to buy British’ pages of the British Food Fortnight website for information about British food available in your local supermarket and don’t be afraid to ask the manager of your local store to consider stocking new ranges.

10. Pick your own. What is better or healthier than being able to enjoy fresh fruit and vegetables that you have selected and picked yourself? Most PYO farms are competitively priced in comparison with local supermarkets during the height of each crop’s season.

11. Grow your own. Eating food you have grown yourself - even if it is just a lettuce! - is immensely satisfying. Potatoes, herbs and carrots are easy to grow and you do not need much space to do so.

12. Forage for your food. British Food Fortnight is the ideal time for blackberry picking. Also look out for juniper berries, which are particularly good with game, and elderberries, which are lovely added whole to apple pies. Britain is a green and pleasant land so even in towns and cities there are plenty of spots away from roads where you can forage.

Alexia Robinson, organiser of British Food Fortnight, adds:

“Now more than ever people want the best value for money - but value is not just about price, it is also about quality. Good food is one of the great pleasures of life and shouldn’t be something we deprive ourselves of in these harsh economic times. After all, food is more than merely fuel for our bodies because what we eat affects our health and mood. So shop smart and seek out the best food you can afford - not just the cheapest!”

Visit britishfoodfortnight.co.uk to watch the film on why it is best to buy British; access the ‘Want to buy British’ service; download information on what’s in season when, which cuts of meat are best for different cooking methods and logos to look out for when shopping.