Cadbury Dairy Milk launches this season’s ‘must-have’

To celebrate the return of the Caramel Bunny, Cadbury Dairy Milk has teamed up with renowned fashion accessory designer, Jo Blake, to create a limited edition run of pink bows that will hit shop shelves this summer.

The new bows are Jo Blake’s take on the classic accessory sported by the Bunny, and will be on sale exclusively at Oliver Bonas stores and online retailing at £19.50 each, with all proceeds going towards Make-A-Wish Foundation UK.

With celebrity fashionistas from Lady GaGa to Gwyneth Paltrow sporting the versatile accessory everywhere and anywhere, from their heads to their wrists, to belts and to bags - it’s official, bows have made their return and look set to stay at the forefront of summer fashion.

Now, with Cadbury Dairy Milk teaming up with designer Jo Blake, fashion accessory enthusiasts have the chance to adorn their own outfits with a modern take on the Caramel Bunny’s iconic classic. While the Caramel Bunny goes for the simple but classic around the neck look, the 2009 version will allow fashion devotees to wear the bow in the hair, as a brooch or even as a bag ornament.

Jo Blake, former Head of Design at Johnny Loves Rosie said, “As such a British icon, it’s been so exciting to be able to use the Caramel Bunny as the inspiration for our work and reinvent her signature piece.”

Lucy Evans, Senior Brand Manager at Cadbury Dairy Milk adds, “We’re thrilled to be able to offer Cadbury fans and stylistas alike the chance to get their hands on these exclusive bows when they hit the high street this summer.”

If you’re bonkers about bows and want to get your paws on one of the limited edition Cadbury Dairy Milk Bunny bows, they will be available exclusively at Oliver Bonas stores and online.

Earlier this year, the Cadbury Dairy Milk Caramel Bunny returned to advertising billboards and pages of fashion magazines wearing her iconic pink bow after almost a decade out of the limelight, showing her timeless appeal and most importantly, the fact that she’s most certainly ‘still got it’.