New colour guide takes consumers on a colour journey

Crown Paint has launched a stunning new–look colour guide for 2007. Everyone is different, some people love colour and can confidently select the right shade for their home, whilst others need a little more help.

Whatever your approach, the new 2007 Crown Colour Guide is designed to make it as easy and inspirational as possible, encouraging change so you can love your home even more.

The opening pages of the Crown Colour Guide feature an easy to use step by step guide to selecting the right paint. Simple suggestions such as ‘Do you want to use the latest trends colours in your home?’, or ‘Are your walls prone to scuff marks?’ are posed to you on the path to choosing the right paint.

Once you have found the range that is right for you, then you can explore the wealth of colours available from Crown, with large colour chips and colour hints and tips from the design team at Crown.

The Crown range has been simplified for 2007, with products being divided into Crown Fashion and Crown Home. All existing Crown products fall into one of the two families. For those whose homes are inspired by the latest trends and are confident in their colour choices, there is Crown Fashion. Those who require a helping hand in selecting the right colours and paint for the job can choose from the Crown Home range.

This year the Crown Colour Guide was photographed on location in real homes, showing real life situations. Crown are passionate about paint and colour in the home, and the photography shows how you can create different looks you’ll love within your home, from a welcoming family–friendly living room, to an opulent romantic bedroom!

The Crown Colour Guide also features additional information and advice on Crown’s products and their practical benefits. Features such as the new Easy Pour, Easy Open Pack, and Crown’s online colour scheming tool My Rooms In Colour, and the telephone help line ‘PaintTalk’, are profiled to demonstrate that Crown offers advice, expertise and reassurance every step of the way.

Crown understands that choosing colour for the home can be daunting, so it has broken it down into six clear stages to make the process even easier, offering advice and support at each stage of the journey.

Step 1 – Motivation: Painting is all about change, being creative and expressing yourself. Crown motivates and encourages its customers to see their home with fresh eyes.

Step 2 – Inspiration: People take their inspiration from many different places. Wherever you get your ideas, Crown’s range of colours and finishes can bring your creativity to life.

Step 3 – Selection: The Crown Colour Guide helps you choose the right colours to create your chosen look, while updated ‘My Rooms in Colour’ technology allows you to try out colour schemes without even lifting a paintbrush!

Step 4 – Purchase: Crown makes sure you leave the store with the right product and colour for the task in hand, now its time to start painting!

Step 5 – Application: The paint is going on the walls and looking great. You can see your ideas start to take shape as you apply Crown’s products to your walls.

Step 6 – Verdict: By creating a room you love, you’ll be inspired to start the next project – and so the journey starts all over again!

Whatever look and feel you are trying to create, Crown is there every step along the way to help you make the right choices, and create a home you’ll love.

For further information, visit crownpaint.co.uk.