New look Dunlop Adhesives hits shelves

The new look Dunlop Adhesives range is now available throughout the UK, following a transformation of its brand identity, packaging, point of sale and marketing material to support Dunlop’s growing position in the market.

All Dunlop products have been colour-coded according to their specific application as part of a revolutionary design concept engineered to make product selection easier than ever.

Alex Underwood, product manager for Dunlop Adhesives commented: “Dunlop is a globally recognised brand, and we expect the new packaging and supporting materials to unlock its vast sales potential within the retail and builders’ merchants sectors.”

“This is a complete redevelopment of the Dunlop branding,” he continued, “designed to support our growing position in the marketplace. The traffic-light concept is entirely unique, and we believe it will help continue the impressive growth of Dunlop Adhesives in all of its target marketplaces. The response from stockists so far has been unanimously positive.”

The innovative new ‘traffic-light’ packaging concept groups preparation products with a green colour-code, whilst adhesives are yellow, grouts are amber and finishing products are red – moving the customer through the tiling process from start to finish. In addition to the colour-coded packaging, Dunlop has created on-shelf guides that highlight the required product combinations for the four most common tiling projects: tiling a shower, tiling a kitchen or bathroom, tiling with large-format wall tiles and tiling with large-format or natural stone floor tiles.

Paul Harris, head of sales and marketing at Building Adhesives added: “The key objective of the new branding has been to make things easier for the end user when approaching tiling work; ensuring any user understands the various product combinations required to complete a successful tiling project.”