Anti-sag cushions improve their bottom line

According to research earlier this year the average Briton spends more than 36 years of their adult lifetime sitting down. So it’s no surprise that customers look for superior lift and improved softness in their cushions when selecting furniture, and Desser & Company have just the cushions to meet these requirements.

Introduced into the Desser & Company ranges this season, the Quallofil cushions are already proving popular with customers who enjoy a little spring in their seat. Licensed by Du Pont, the advanced 3 Dimensional helicoidal fibre is designed to offer superior resilience and complement high quality furniture ranges. Which in non-technical terms equates to less need for plumping, reduced sagging and avoidance of a ‘visible bottom line’ or VBL on your furniture.

Mark Stewart, Director of Desser & Company reveals his enthusiasm for the new arrival: “We were really excited to introduce Quallofil as it is a perfect fit with the Desser & Company ethos of quality and comfort combined. The technology involved means cushions bounce back without compromising on softness, so it really complements the existing benefits of our hand-crafted rattan and cane suites.”

As a high grade, soft to the touch polyester fibre it also conforms to all of the required safety and ADVANSA filling quality standards. Certainly, the popularity of the cushions seems to suggest that Quallofil affects everyone’s ‘bottom line’ in a positive way. Mark concludes:

“It’s always rewarding to introduce a product innovation that benefits all concerned, and knowing that customers are reclining in comfort and style has got to be a furnisher’s dream goal.”

For more information, log on to Desser.co.uk.