Chalon launch fifth UK showroom in St Albans

Chalon UK Ltd, internationally renown designers and manufacturers of hand crafted kitchens, bathrooms and freestanding furniture, are proud to announce the launch of their latest new showroom right in the centre of St Albans, Hertfordshire.

As Chalon’s fifth wholly owned and managed UK showroom, it provides a perfect showcase for some of the company’s very latest kitchen designs. Conveniently located at 22 Holywell Hill, it is part of the central town shopping footprint and is already enjoying considerable footfall through the doors.

The cornerstone of the showroom is a large Chalon Original freestanding kitchen which occupies the prime, window location. This highly distinctive kitchen features each of the four main elements of a freestanding Chalon kitchen – a large Housekeeper’s Cupboard, for food storage with integrated Miele fridge, freezer and microwave; the signature central Worktable, for food preparation; Buffet Bases providing further storage and housing a Miele washing machine; and a Sink Dresser Base which also disguises a Miele dishwasher (as well as a large Brass & Traditional double Farmhouse sink). The mixture of granite and wooden worktops, as well as the variety of different Chalon painted finishes used, add to and help underline the informal, freestanding feel of the display.

The second roomset developed for St Albans features an ‘L-shaped’ run of Chalon Original cabinets providing a more ‘fitted look,’ contrasted against the characteristic double ‘D end’ Worktable. The Housekeeper’s Cupboard incorporates a Sub Zero freestanding fridge, with a Miele integrated coffee machine and warming drawer, showing how comfortable Chalon’s traditional designs sit alongside the very latest appliances. A Wolf Range Cooker helps provide the focal point of the display whilst a Chalon 120 Bottle Wine Rack offers a glimpse of the company’s freestanding furniture collection.

A final room shows a Chalon Original Concave kitchen, showcasing the quality and skill of their cabinet-making techniques with the widespread use of curves. A circular Worktable with Oak top provides a variation on this key Chalon piece, whilst a Mercury Thermostone Range Cooker and Liebherr pull out fridge drawers provide the up to date appliances customers are increasingly seeking.

Future plans for the new St Albans branch include the addition of a Simply Chalon fitted kitchen, bedroom and study displays and a series of special opening promotional offers.

Chalon UK Ltd view the launch of their new St Albans showroom as another important step in the company’s expansion, fulfilling a key part of their strategy to grow their UK sales by expanding their showroom base into new areas that match their potential client demographic requirements.

Future Chalon developments
2007 continues to be a busy one for Chalon, with their exhibiting at the House & Garden Fair being the centrepiece of the Summer season, as well as several new displays currently being completed at the King’s Road, London showroom – one of which will be an innovative roomset from the new freestanding Chalon Bathroom range.