DSA re-launch ARRIVE ALIVE Programme for Young People

The Driving Standards Agency (DSA) is updating part of its national award-winning campaign Arrive Alive.

Arrive Alive sends driving examiners into schools and colleges, young offenders units, prisons and other youth groups within the 16-19 target age range to deliver important safe driving messages to youngsters.

The aim is to improve attitudes towards learning to drive, the driving test and the longer term skill of safe driving for life.

The DSA has chosen to launch its Arrive Alive Module One at Brockenhurst College's Drive Safe event which aims to raise awareness of the importance of road safety to it's students, staff and the wider community.

The event on Thursday September 25 will take place between 9.55pm to 3pm.

The new module is based on Department for Transport research which has shown exactly which attitudes and behaviours to prioritise if we are to reduce casualties among the young. These include attitudes towards risk taking, drink & drugs, speed, rural roads, seatbelts, night driving, distractions and vehicle handling.

The DSA's Chief Operating Officer Brian Gilhooley said: "The Driving Standards Agency is delighted to be involved in an event like Drive Safe which has road safety for young people at its core.

Our new Arrive Alive Module One shares this aim and has been refreshed to reflect the attitudinal issues affecting young people learning to drive today.

The topics are presented in an interactive and engaging way to connect with young people".

An independent evaluation of the programme carried out by BITER (The British Institute of Traffic Education Research) confirmed that the overall impact was very positive and the content was relevant to the age group targeted.

DSA has received a number of road safety awards for our Arrive Alive programme and we deliver over 6000 presentations a year.