Online solutions soften economic turmoil for car dealers

Marshall Motor Group, who celebrates its centenary next year, has signed an exclusive new deal with Exchange & Mart. This latest agreement marks the launch of an innovative solution from exchangeandmart.co.uk, specifically developed to help dealer groups at a time when economic pressures are impacting the market as a whole.

The arrangement gives each of the 45 Marshall dealers access to nearly one million potential buyers each month on exchangeandmart.co.uk at a heavily subsidised corporate rate. So far 21 Marshall dealers, from Leicester to Kings Lynn, have signed up to the contract with the rest of group expected to follow.

Marcus Knapp, Web Marketing Consultant from Marshall explains. “We are very excited by this arrangement with Exchange & Mart. Our dealership network is adept at offering the consumer what they want, which is why they continue to grow despite the current economic slowdown. This deal is just another way we can support the dealers through this uncertain time, as the exposure exchangeandmart.co.uk offers has never been more invaluable. The figures alone are impressive – nearly one million potential buyers– which can only help our dealers continue to thrive.”

The deal is staggered in such a way to maximise discounts as more dealers sign up. The agreement with Marshall is part of a new Exchange & Mart initiative to help dealers navigate the difficult economic terrain. It gives dealers access to a unique marketing channel that can be adapted to their individual needs, but allows them to take advantage of being part of a group deal with all the cost saving and efficiency benefits that can bring.

Debra Healy, Digital Director for Exchange & Mart was instrumental in creating its latest dealer initiative. “This is a new way of doing business for Exchange & Mart. The dealer stays in control but we can offer them an individual solution to making the most of their stock, offering a nationwide exposure that remains unrivalled. We understand dealers wish to keep autonomy but this deal is the best of both worlds, allowing them independence but offering them the chance to take advantage of the favourable terms we can guarantee them as part of a group. The more dealers that join, the greater value for money we can offer.”