Parkers.co.uk launch “virtual test drive” video reviews

Parkers.co.uk, the definitive resource for anyone buying selling, or owning a car in the UK, now also offers the highest quality video content.

Initially 50 of the UK’s most popular cars are available to review – from the Audi A4 saloon, through to the BMW 3-Series, and the Seat Leon - with many more to follow.

The video reviews were scripted and produced in-house made by Parker’s, for the 1.2 million strong Parker’s audience.

Kieren Puffett, Editor of Parker’s comments: “We wanted to find a way of bringing cars to life for our consumers, but felt that piecing together existing footage just wasn’t inspiring or really informative. Our in-house team have spent months developing the highest quality, bespoke footage, which aims to make the user feel like they are actually inside the car.”

Mike Orford, PR Director of SEAT UK comments: “I didn’t think it was possible to squeeze as much useful, relevant information into such a compact timeframe, but Parker’s video reviews manage just that.”

Mark Harrison, Communications Director of BMW UK adds: “The new videos are informative, and with the dramatic black studio, engaging to watch; especially at just three and a half minutes long. These are great little videos that will undoubtedly help the car buyer’s desktop research.”

This is the latest in a line of innovations for parkers.co.uk, who have also recently launched a unique online Car Tax Calculator, which allows consumers to accurately work out their road tax liability for the next 3 years.

For more information, visit parkers.co.uk