Credit crunch breeds green fingers

As belts are tied even tighter, millions admit to becoming more resourceful and crafty. According to a new report, 80% of British consumers admit to releasing their creative flairs in light of the economic downturn, seeking alternative means of stretching the pound through arts, crafts and do-it-yourself-style activities. One in four has converted their home into a self-sustainable eco-system by planting fruit and vegetables in window boxes and back gardens.

The research, commissioned by 100% organic juice and smoothie firm, Grove Fresh, looks at how the more basic things in life can often be the most rewarding and satisfying. With the economic climate in slow decline, the report reveals that Brits are becoming more practical and inventive.

Mark Philips, Sales and Marketing Director at Grove Fresh Organic, is not surprised to see how many people are realising the reward and satisfaction of going back to basics.

He comments: “The simple things in life tend to be the best and it’s interesting that these new skills and interests have recently become more apparent amongst the British public. As a company, Grove Fresh is a big believer in getting down to basics, which is what makes us so passionate about organic. Despite the credit crunch, it is evident from this research that people still know what value for money really means to them.”

Phillips continues: “Home gardening is a very popular pastime. Not only do people have full control over how they care for their produce, they enjoy more interaction with nature and encourage wildlife to thrive.”