‘Off the shelf’ insurance may not always be cheapest option

Pile ‘em high; sell ‘em cheap may be the successful mantra for supermarkets when it comes to food, but consumers know that every offer is limited by time and availability. And the same can be true for some of their other, non-food items.

So be careful when it comes to buying things like car insurance from supermarkets says Hyperformance, the leading non standard insurance intermediary specialising in young drivers and high performance vehicles, because what looks like a good deal today could end up costing you more in the long run.

Supermarket insurance deals are designed to look eye-catching in just the same way as their ‘buy one –get one free’ and ‘half-price’ offers says the company. But it’s important to remember that they are selling you an ‘off-the-shelf’ package of insurance cover that won’t necessarily meet all your needs.

And, what is worse, it may mean you pay extra for things you don’t need, such as breakdown cover on a car still under a manufacturer’s warranty, for example!

Their watchword is convenience, and for some convenience is king. Others may prefer to try and find better value for money – and something they actually want.

Supermarket insurance packages have been on the market for some time now, giving analysts time to look at their true value. Unfortunately, behind the hype and the initial headline offer, some do not check out in terms of value: they may only offer basic cover and premiums can rise dramatically at renewal or when the offer period ends.

So, before you are tempted down this aisle, decide whether simple and straightforward is worth the price, says Hyperformance. Remember insurance is a service not a commodity and what may suit one may not suit another.

Putting together a policy that suits you as an individual takes little effort and is as simple as picking up the phone or going online. Professionals guide you through the process and a competitive quote can be obtained in minutes.

What could be more convenient?