Roush Europe operation renamed Revolve Technologies

The investor group which bought out UK Essex-based engineering services group, Roush Technologies Limited, from its US parent, Roush Industries, late last year, has announced a change of name and branding. Effective Monday 8th December 2008, the company will be known as Revolve Technologies Limited. The name Revolve was chosen from a shortlist to communicate the forward evolution of the company as well as the nature and culture of its core business.

Announcing the change, Executive Chairman, Andrew Williams says, “At the time we acquired the business from Roush Industries, it was agreed that we would retain the trading name for a maximum of one year. The restructuring of the business, announced earlier this year, is largely complete. That process has established three clearly defined business units – Consultancy Services, Product Development and Performance Engineering Groups – and provides significantly broader scope for growth and development.

“It is now appropriate and timely that we move on – and rebrand the organisation with a name which will enable us to promote the broader ambition and diversity of the business for the future. We will continue to grow our core automotive design and development business – alongside other sectors, such as commercial and specialist vehicles, defence, hybrid technologies and renewable energy,” says Williams.

Concurrently, the outgoing Roush Technologies branded part of the organisation has concluded a range of changeover agreements with key OE customers, all of which were planned at the time of the acquisition. The new company will retain a formal co-operative agreement with Roush Industries in the US, covering joint ventures, collaborative projects, service and support for Roush Performance Products, including aftermarket products for the Ford Mustang. The Mountune brand continues as part of the Performance Engineering Group of the new company – and now includes the recently launched Mountune Performance Tuning kits developed in co-operation with Ford’s Team RS.

In addition, a number of strategic alliances are being established, specifically to re-establish the Group’s footprint in key EU markets. Revolve Technologies’ new website has launched, visit revolve.co.uk for full information.